USING IMAGES IN POWERPOINT
Incorporating images into PowerPoint is a basic function and part of presentations to make them popular and
to maintain the attendees attention. The way you apply the imagery will have an impact on your audience so
you will want to choose them with a clear vision in mind. How you use them and the number of images you
display, will also have an impact, so it's hoped what is given here will assist you in some way to help you along.
The rule of thumb when deciding what number of graphics to include is "less is more" so those types of images
you choose will have a greater impact, as opposed to showing alot of "fluff". If you are planning a presentation
about crime and your audience is criminologists, you would naturally include graphics that pertain to police
work. Images showing CSI investigators working at a crime
scene would be the ingredient for such a presentation.
Assuming you're giving a PowerPoint on medical topics about
cancer, you'll want to depict an oncologist examining his or
her patient. If the topic is home selling or about realty, then
perhaps a realtor talking with a couple in front of a home or
a "home for sale" sign would be appropriate.
Further along, we will suggest sources where you can acquire
images to use in your presentation as there are many. We'll
also offer caveats when looking for and using images, such as
potential copyright violations, asking permission to use a
specific image in your presentation, possible licensing of
images and negotiating a licensing fee.
When considering how many images to include, use only a
few which you think have the best impact or will make a
memorable impact. If you display too many graphics, the point of your topic may be overwhelming and lost in
showing too many images your audience is trying to absorb.
The writing you include in your PowerPoint presentation is the guts to your project. Images ought to be
considered as merely enhancements. Keeping a balance between writing and the content is something to keep
in mind as you assemble your project. The writing and the imagery is your content and both should have a
balance and compliment one another. Let imagery you show your audience enhance a statement or paragraph
you want to focus on. Your attendees will appreciate your use of graphics and remember you as a presenter
who makes a specific point well, when you show good images that makes sense and makes your point.
You can use color or black & white imagery, photographs, illustrations or cartoons . . . it is your choice as to
what kind of graphic you inevitably use but be sure they are high resolution and are able to make an impact.
When writing your intro to the presentation, you could opt for a paragraph of introductory text on your main
subject and follow it with a niche image. You could show the image for a few minutes while paraphrasing any
information in your introduction. This can then set the pace for say, a few or more paragraphs pertaining to
your subject. You could then take a break and display yet, a second image and show it for a few minutes as
you go over those previous paragraphs. This way you'll afford yourself a pace to the presentation. You'll
allow a set amount of time for the presentation and you could even take a break and pass out any of your print
materials at this time . . . stretching things out, so to speak. You can even revert back to your introductory
image and go over certain aspects you want to touch upon with the printed materials you just handed out to
your audience. Feel free to ad lib or initiate a sort question and answer session. It can stimulate things a bit.
might also consider a questionnaire to hand out as part of the
talk to keep the attendees attention level up. Just another way of you
being flexible and adding extra value to your presentation. Maybe it
could be the type of questionnaire that allows people to mail it in
later, giving you feedback on what they thought of your content and
your approach to presenting. Information like this could be very
valuable in any future self-assessment of what you do. Always think of
other innovative ways to apply graphics and images to PowerPoint.
It's a dynamic product which empowers you with many ways to share
your information with an audience. A dynamic and high impact Power
Point presentation is one with well chosen, well places images and
graphics that have good writing. Looking for appropriate images will
be the next step and be aware there are many sources and finding
them online is your best option. Doing simple searches online is best.
SOURCES TO LOCATE IMAGES FOR USE IN POWERPOINT
You can type keywords into Google, based on your subject matter and do an image search. When you find a
website and think you've located the ideal image, caveat #1 to remember is "copyright". Any image you find on
the internet is copyrighted in one way or another. Do not use it unless you have written permission from the
person who owns the image or the webmaster. Using an image you "swipe" from a web page or online catalog
is a deliberate violation of copyright law. In fact, you could be logging your IP number with the webmaster who
owns the work without your knowledge which could result in a lawsuit.
Some webmasters or owners of certain images may allow you to use it, but more times that not, a licensing fee
would be requested by the holder of the image. Some image catalogs are commercial online dealers of images
and their pricing is reasonable. Licensing fees are normally based on the number of attendees and how you
plan to use the image. If you plan to use the image in a one-shot presentation and no other usage is applied to
the artwork, expect to pay a nominal one-time non exclusive rights usage fee.
You might want to use the same image several times over a one year period where a "One Year" license is then
granted for using the work. Keep in mind, the more ways you use that image, the more intrinsic value is given
to that artwork, so expect to pay a greater fee. PowerPoint can be flexible in showing graphs and charts and
various articles and written content.
Imagery is something you ought to keep a budget set aside for. There will usually be fees requested to use such
content, so having a budget will benefit you in the long run! Good luck with your project and next time you
plan to use graphics, be prepared and keep this information in mind! If you have questions regarding all of our
information here, drop a line and a fast response is guaranteed. Thank you.
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